Carl’s Jr. and Beyond Meat are inspiring people to Go Beyond this Earth Day by hosting a one-of-a-kind, one day plant-based menu takeover at a local restaurant in Los Angeles. The Glendale, California, Carl’s Jr., located at 424 W. Los Feliz Road, will be serving complimentary eco-friendly Beyond Meat items on Thursday, April 22nd, from 6:00am until 9:00pm while supplies last.
Those who are not able to attend the Los Angeles event can enjoy any Beyond Burger for five dollars via an email offer at participating Carl’s Jr. locations throughout the United States.
“We are excited to give our fans a fun, delicious way to celebrate Earth Day this year with a full plant-based meat experience at Carl’s Jr.,” Patty Trevino, Senior Vice President of Brand Marketing at CKE Restaurants, said in a statement. “We continue to innovate on new ways for our guests to enjoy our iconic charbroiled burgers with our Beyond Meat partnership.”
In December 2018, Carl’s Jr. sparked the plant-based trend in quick service restaurants by partnering with Beyond Meat to be the first national quick service restaurant to offer a plant-based burger patty: the protein-packed, charbroiled Beyond Famous Star. The Beyond Famous Star was Carl’s Jr.’s most successful burger launch of 2019, and since then, Carl’s Jr. has sold nearly 12 million Beyond Meat burgers.
“As leaders in plant-based innovation, we are thrilled to partner with Carl’s Jr. to bring this unique pop-up experience to life,” stated Beth Moskowitz, Chief Creative Officer of Beyond Meat. “This Earth Day initiative increases accessibility to a variety of delicious, nutritious, and sustainable offerings that Carl’s Jr. fans will enjoy.”
You can help all animals and our planet by choosing compassion on your plate and in your glass. #GoVeg
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